Modified on 07.26.2011

Institucional | Sustainability

Paper is present wherever quality of life counts – be it used for information, education, personal hygiene or wellbeing. For this reason, paper consumption by inhabitant per year is a key indicator of a country’s socioeconomic development.

Fibria works to ensure that the growing global demand for paper can be met sustainably. Its customers comprise major manufacturers and distributors of products in key consumer markets, which include countries with large populations like China.

In this context, the company seeks to contribute to a sustainable society, providing economic efficiency and social and environmental responsibility to the preferred raw material used for the manufacture of paper today – eucalyptus pulp.

The table below shows how Fibria’s business can benefit from its commitment to the future.

Goals and Targets

Fibria established nine goals for its sustainability policy in 2010. These goals were developed into 26 targets, covering several areas of the company. An analysis of the achievement of these goals in 2010 is available here. For 2011, Fibria defined the 23 targets listed below:
Fibria maintained almost the same sustainability goals for 2011, developed into the 23 targets described below:

1

Goal: improve the relationship with neighboring communities through engagement and measures that promote their social and economic development.

Targets:

  • Help finalize and implement the Sustainable Development Plan in northern Espírito Santo and southern Bahia State Coasts (Costa das Baleias Development Plan, under the leadership of the Bahia State Government, and North Coast Development Plan, under the leadership of the Espírito Santo State Government).
  • Carry out the 2011 Community Relationship Plan by establishing a dialogue with neighboring communities around Fibria’s mills in five Brazilian States at different levels, to discuss the impact of the company’s forestry and industrial operations on those communities. Direct engagement with 10 communities is expected in 2011, in addition to dialogue with 75 other communities and a face-to-face agenda with the remaining communities.
  • Implement the Rural Territory Development Program (PDRT) in 16 traditional communities (12 from Bahia State and 4 from Espírito Santo State) and priority groups based on the integrated agricultural production in conjunction with local partners, aimed at improvements in production, technical assistance, cooperative partnership, agricultural certification and differentiated sales.
  • Devise and implement a benchmark settlement project model agroforestry production with biodiversity benefiting 800 families.
  • Expand the Votorantim Partnership Project for Education from 7 to 13 municipalities, 2 of which in Espírito Santo, 3 in Bahia, 4 in São Paulo, 2 in Mato Grosso do Sul, and 2 in Rio Grande do Sul States.
2

Goal: develop activities related to the climate change process.

Targets:

  • Update the carbon inventory across the entire production process, from seedling nurseries to the ports of destination (Carbon Footprint).
  • Engage Fibria’s supply chain in the carbon footprint inventory through the Carbon Disclosure Project (CDP) Supply Chain.
3

Goal: review the forest development models by adapting them to new guidelines.

Targets:

  • Establish a methodology and certify agricultural products originated from these systems.
  • Develop and implement a family forest model.
4

Goal: protect and enhance natural resources1.

Targets:

  • Improve the quality of natural habitats through restoration of biodiversity in 4,000 hectares of degraded areas in São Paulo, Espírito Santo, Bahia and Minas Gerais States.
  • Identify and assess the environmental services for natural ecosystems in Fibria’s properties.
5

Goal: promote the development, awareness and engagement of Fibria’s supply chain.

Targets:

  • Assess, develop and implement a socioenvironmental investment fund for suppliers to be applied to Fibria’s priority environment projects and actions.
  • Implement a new sustainability questionnaire model for approval and conduct audit in 50 suppliers according to the sustainability criteria established by the Global Compact principles and FSC principles and criteria.
  • Develop in conjunction with the WWF Brazil a national standard for FSC certification of groups of small forest producers and service providers.
  • Raise awareness of and educate incentivized partners with regard to the FSC standards and criteria, based on 2010 diagnostic tests.
6

Goal: increase eco-efficiency.

Targets:

  • Identify the water footprint for wood pulp (Water Footprint).
  • Implement solid waste facilities (dregs, grits, lime mud and ash) at Jacareí and Três Lagoas Units, so they can be applied as soil amendments in the company’s forests thus reducing waste disposal in those Units’ landfills by 30%.
  • Prepare a Life Cycle Analysis of pulp, from the seedling nursery to the ports of destination.
7

Goal: certify Fibria’s forest areas.

Targets:

  • Implement 100% of the actions planned for 2011 contained in the SmartStep Program Action Plan at the Aracruz Unit.
8

Goal: strengthen our relationship with civil society.

Targets:

  • Continue to participate in study groups of best forest management practices in WWF’s New Generation Plantations Project (NGPP).
  • Continue to actively participate in national and international forums for best practice in forest management and sustainability, particularly in The Forests Dialogue (TFD), the Brazilian Forest Dialogue, the Sustainable Forest Products Industry Working Group of the World Business Council for Sustainable Development (WBCSD) and the Global Compact.
9

Goal: consolidate sustainability in Fibria’s governance.

Targets:

  • Conduct a discussion panel with Fibria’s stakeholders.
  • Develop and implement the "Educating for Sustainability"2 Program with Fibria’s employees and permanent outsourced personnel, in order to disseminate concepts and promote sustainability actions at all company levels, as well as other areas of Fibria.

1 The goal of "restoring natural areas", set in 2010, was changed in 2011 to read "protect and enhance natural resources".

2 The "Educating for Sustainability" Program was begun in November 2010 and is currently being developed by a group of trainees. One of the main actions will be to create a plan for dissemination and awareness of sustainability issues with a defined budget, schedule, and people responsible for the company’s internal areas and outsourced operations considered to be strategic for sustainability.